Support the USO this July

Throughout the month of July, Chicagoland’s new-car dealers proudly host Drive for the Troops, a fundraising campaign in support of the USO. Dealers across Chicagoland will organize both community and online events to raise donations benefiting service members and their families.

Twelve years ago, the Chicago Automobile Trade Association (CATA) and local dealers partnered with the USO to launch this impactful initiative. Since then, more than 700 fundraising events have taken place, generating over $1.2 million in support of USO programs and services. These funds enable the USO to lend support to more than 300,000 service members and their families annually.

Donate

Click here to donate to the cause or stop by an event near you to show your support in person.

Find a Participating Dealer or Event Near You

Click here to find a listing of participating new-car dealers and a upcoming fundraising events near you. 

Join us for an exclusive event co-hosted by the Chicago Automobile Trade Association and Cox Automotive, designed to equip Chicagoland dealers with the tools, insights, and strategies to succeed in today’s rapidly evolving market.

When: Wednesday, August 13th, 2025 | 9:00 AM CST – 1:30 PM CST

Where: Chicago Automobile Trade Association

18W200 Butterfield Rd., Oakbrook Terrace, IL 60181

Event Highlights:

Gain clarity and control over your dealership’s success with insights from Cox Automotive’s industry experts. This session focuses on real-world solutions you can implement right away.

Agenda & Topics:

Economic Outlook: What’s Ahead & How to Win in Uncertainty

Presented by Jonathan Smoke, Chief Economist – In person!

Smart Inventory Strategy: Maximize Gross with Smarter Acquisition & Liquidation

Presented by Manheim, vAuto, Kelley Blue Book Performance Management Teams

Winning the Click: Attract More Consumers, Convert More Interest

Presented by Autotrader, Dealer.com, and vAuto Performance Management Teams

Don’t Lose the Lead: Creating a Seamless Sales Experience in Today’s Environment

Presented by Autotrader, Dealer.com, and VinSolutions Performance Management Teams

Marketing ROI That Matters: Maximize Every Ad Dollar with Smarter Attribution

Presented by Autotrader, Dealer.com, Kelley Blue Book, VinSolutions, and Clarivoy Data Insights Teams

Featured Experts Include:

Jonathan Smoke | Jade Terreberry | Alec Bettenhausen

Plus our local Cox Automotive performance management team:

Diana Nieves • Rusty Hutson • Tom Templeton • Amanda Gorgensen • Shannon Garrafolo • Kelly Green • And Many More!

Perks: