First Look for Charity is one of Chicago’s premier one-day fundraising events, annually raising more than $2 million for 18 local nonprofits. Produced by the Chicago Automobile Trade Association (CATA) and Chicagoland’s new-car dealers, the gala is held the evening before the Chicago Auto Show opens at McCormick Place. Since its inception, First Look for Charity has raised more than $67 million for participating local charities, reflecting Chicagoland new-car dealers' longstanding commitment to giving back to the communities they serve.