First staged in 1901, the Chicago Auto Show is the nation’s longest-running auto exposition. Produced by the Chicago Automobile Trade Association (CATA) since 1935, the show remains one of North America’s premier automotive events. For more than a century, it has served as a vital connection point for dealers, manufacturers, media and consumers.

Held annually at McCormick Place, the show offers an engaging experience featuring the latest new vehicles, outdoor ride-and-drives and indoor test tracks. It brings together the full spectrum of domestic and imported passenger cars, trucks, SUVs, minivans, and concept vehicles in an interactive environment designed for a hands-on experience.

Chicago Auto Show Website

WHY IT MATTERS FOR DEALERS

The Chicago Auto Show continues to be a powerful driver of consumer interest and showroom traffic. Many attendees leave the show with specific vehicles, brands and dealerships already in mind, making it a critical opportunity to turn excitement into sales momentum.

• Drives Purchase Intent: Consumers arrive ready to shop and compare, often narrowing decisions before ever stepping into a dealership.
• Builds Brand Awareness: Exposure to new models and technologies increases interest in your inventory.
• Supports Sales Season Momentum: The show helps kick off the year with energy that carries into spring and beyond.
• Connects the Industry: Brings together dealers, manufacturers, media and buyers under one roof.

CATA MEMBER OPPORTUNITIES & RESOURCES

Media Preview Access
CATA members are invited to an exclusive media preview event before the show opens to the public, offering early access to new vehicles and a prime opportunity to capture marketing and social media content.

Dealer Marketing Materials
Access a ready-to-use digital toolkit designed to help promote the show across your dealership’s channels, including social media, in-store displays, websites and customer communications.

Dealer Tickets
CATA member kits, delivered directly to dealerships ahead of the Chicago Auto Show, include complimentary and discounted admission tickets, with additional tickets available at a special member rate to support customer engagement and outreach.