The 2026 What Drives Her program returns to the Chicago Auto Show Media Preview held Feb. 5 at McCormick Place. This program, now in its ninth year, recognizes and applauds outstanding females and advocates in the auto industry.
At a local level, the Best Retailer award calls on CATA dealers to nominate an extraordinary female at your dealerships.
Best Retailer Criteria: Employed by a Chicago-area dealership, this person demonstrates a high level of commitment and drive to any task at hand, whether that’s in sales, service, finance or technical support.
Last year’s award recipient was Kelly Donku, sales manager at Bill Jacobs BMW.
Submit a nomination here.
The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, released the dates and plans for the 2026 event, held Feb. 7-16 at McCormick Place. Marking its 118th edition, the show will offer attendees an engaging experience with the latest new vehicles, outdoor ride-and-drives and indoor test tracks.
“Every year, the Chicago Auto Show evolves, but 2026 will set a new standard for what an auto show experience can be,” said Chicago Auto Show Chairman Jason Roberts. “From cutting-edge vehicle technology to immersive test tracks and ride-alongs, we are giving attendees a multitude of interactive ways to explore the future of mobility, in a hands-on and fun manner.”
Attendees at this year’s show will have the chance to explore multiple indoor test tracks, providing more opportunities to ride along in some of the latest models. The Chicago Drives Electric “electrified” track returns, giving consumers the chance to experience the newest all-electric, hybrid and plug-in hybrid vehicles. Ford’s “Built Wild” track will showcase the capability of the Bronco family of vehicles, and Camp Jeep returns with its signature off-road course, offering an immersive, adventure-filled ride that highlights Jeep’s legendary 4×4 capability. The 2026 Chicago Auto Show will also offer attendees the opportunity to get behind the wheel for outdoor test drives.
Demonstrating the power and influence of an auto show, a post-show survey to 2025 Chicago Auto Show attendees found that more than one-third (35%) reported purchasing or leasing a vehicle in the months following the show. Among those who made a purchase, 84% indicated that the Chicago Auto Show was influential on their purchase decision.
“This strong post-show activity underscores the Chicago Auto Show’s ongoing role as a catalyst for consumer engagement,” said Chicago Auto Show General Manager Jennifer Morand. “It’s a testament to the power of hands-on experiences. When consumers can compare vehicles side-by-side, ask questions and truly immerse themselves, it drives confidence and ultimately decisions.”
To further enhance the attendee experience, the 2026 show will debut a brand-new, high-energy addition to the show floor: Chi-Town Alley. This immersive exhibit celebrates the city’s vibrant car culture and invites attendees to experience and engage with Chicago’s diverse automotive communities. Designed to spotlight the pride and creativity of local enthusiasts, Chi-Town Alley will reimagine the show’s former marketplace as a dynamic area showcasing everything from performance cars and custom builds to street-inspired rides and exotics.
The 2026 show is bringing back special themed days and events including:
Returning specialty exhibits:
“The momentum behind the Chicago Auto Show has never been stronger,” said Morand. “With the introduction of Chi-Town Alley and the return of popular attractions like the Family Zone and Overlanding Chicago, we are transforming the show into an even more dynamic, consumer-focused experience.”
The show’s 2026 Media Preview will be held Feb. 5-6 and its black-tie charity gala, First Look for Charity, will be held the evening of Friday, Feb. 6 at McCormick Place. Since its inception, First Look for Charity has raised more than $65 million for local charities, positively impacting individuals in the Chicagoland community. Attendees can once again expect an evening of gourmet food, beverages, musical entertainment and even the chance to win a brand-new 2026 Chevrolet Equinox and a 2026 Toyota Land Cruiser Hybrid, all while supporting those in need. Tickets and more information for First Look for Charity can be found at FirstLookforCharity.org.
Tickets to the 2026 Chicago Auto Show are currently on sale at ChicagoAutoShow.com. The 2026 show runs Feb. 7-16 at McCormick Place and opens to the public daily at 10 a.m. Adult ticket prices are $20; seniors ages 62 and older are $15; children ages 4-12 are $15; kids 3 and younger are free. Show hours vary by day, so please check the site for details.
To purchase tickets or for more information, visit ChicagoAutoShow.com. Media information is available at www.ChicagoAutoShow.com/media-information.
The Chicago Auto Show has launched a fully redesigned version of its official website, ChicagoAutoShow.com, as part of its efforts to enhance the digital experience for attendees, exhibitors and media ahead of the upcoming 2026 show. The new site reflects the excitement and innovation of the Chicago Auto Show itself, which has long been a hub for automotive debuts and industry trends.
The revamped website features a modern look, improved navigation and mobile-first design, making it easier than ever for users to access essential information about show dates, ticketing, vehicle debuts and special events. Visitors are able to explore detailed floor plans, browse photo and video galleries, and stay up to date with the latest show announcements.
“The Chicago Auto Show has always been about staying ahead of the curve, and that includes how we connect with our audience online,” said Chicago Auto Show General Manager Jennifer Morand. “This new site was designed to be faster, smarter and more user-friendly for all of our stakeholders.”
The launch of the new ChicagoAutoShow.com came at a pivotal time, as excitement continues to build for the upcoming 2026 Chicago Auto Show. This year marks the 118th edition of the Chicago Auto Show, held Feb. 7–16 at McCormick Place. Media Preview Days are scheduled for Feb. 5–6, and the First Look for Charity black-tie gala takes place on Feb. 6. For more information, visit ChicagoAutoShow.com.
The Chicago Auto Show is shifting gears for 2026 with a brand-new, high-energy addition to the show floor: Chi-Town Alley. This immersive exhibit celebrates the city’s vibrant car culture and invites attendees to experience and engage with Chicago’s diverse automotive communities. Designed to spotlight the pride and creativity of local enthusiasts, Chi-Town Alley will reimagine the show’s former marketplace as a dynamic area showcasing everything from performance cars and custom builds to street-inspired rides and exotics.
“Chi-Town Alley is all about celebrating the heartbeat of Chicago’s car culture,” said Jim OBrill, Chicago Auto Show senior director of marketing & strategy. “From classic restorations to cutting-edge customizations, this space gives local car enthusiasts a place to share their passion and creativity with the entire city. It is truly a reflection of the community that keeps our automotive scene thriving year-round.”
Chi-Town Alley will transform a section of the show floor into an energetic hub of automotive expression, featuring community-built vehicles, interactive displays and cultural touchpoints inspired by Chicago’s streets and neighborhoods. Debuting at the 2026 Chicago Auto Show, Chi-Town Alley is a fresh platform for the city’s homegrown car community. Partners who have already confirmed participation in Chi-Town Alley include Chi-Town Exotic Car Group, Fully Drivn (JDM style/import vehicles), Orale Chicago Car Club (LowRiders), and Northern Mustang Corral among other custom shops and vendors. From sleek show cars to creative customizations, the space is designed to capture the individuality and energy that define Chicago’s car scene, bringing enthusiasts, creators and fans together to one exhilarating destination.
To kick off this exciting new feature, show organizers are launching the Chi-Town Alley Showcase, a contest encouraging car lovers from across the Chicagoland area to share their story. Entrants will have the opportunity for their vehicle to be featured at the 2026 Chicago Auto Show, taking place Feb. 7–16, 2026, at McCormick Place.
Car-lovers ready to be part of the action are encouraged to submit a 60-second video highlighting their vehicle and explaining why it deserves to be featured in the Chi-Town Alley exhibit. The top three finalists will have their vehicles displayed throughout the 2026 Chicago Auto Show, each receiving two complimentary show passes and the opportunity to stand proudly beside their ride.
“The Chi-Town Alley Showcase contest gives local enthusiasts a real opportunity to shine,” said OBrill. “We know Chicagoans take pride in their rides, and this contest lets the public decide who represents the best of our city’s car culture. It’s a fun, authentic way to bring that community spirit onto the show floor.”
The final winner will be chosen by attendee voting during the show, making it a true celebration of the community that defines Chicagoland’s car scene. Submissions for the contest close Monday, Dec. 1, 2025, with finalists announced in early December. To enter the Chi-Town Alley Showcase contest, visit https://m.shortstack.page/ffTPXd and complete the online entry form.
The 2026 Chicago Auto Show public event will take place Feb. 7-16 at McCormick Place. The Media Preview dates are Feb. 5-6, and the First Look for Charity black-tie gala will be held the evening of Feb. 6. For more information, visit ChicagoAutoShow.com.
The Chicago Automobile Trade Association (CATA), producers of the Chicago Auto Show, proudly announces two new charitable organizations to join the list of beneficiaries for First Look for Charity: The Epilepsy Foundation of Greater Chicago and Girl Scouts of Greater Chicago and Northwest Indiana. Additionally, Catholic Charities of the Archdiocese of Chicago returns to the event as one of the 18 total benefitting organizations.
The First Look for Charity black-tie gala is held the evening before the Chicago Auto Show opens to the public, transforming the show floor at McCormick Place into a night of elegance and generosity. Each year, the event raises more than $2 million for Chicago-area nonprofits. Charities are selected by the CATA board of directors and typically participate in the program for a nine-year term.
The Epilepsy Foundation of Greater Chicago, founded in 1946, is dedicated to helping over 140,000 people living with epilepsy in the Chicagoland area reach their fullest potential through direct services, educational programs, community-based events, and advocacy that supports public awareness and reduces the stigmas that so often accompany the disorder. Their wide-reaching work includes case management, clinical counseling, support groups, and public education campaigns. Epilepsy is a medical condition that produces seizures affecting a wide range of mental and physical functions. Over 3.4 million Americans live with epilepsy.
Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI), is one of the largest councils in the nation, serving 32,500 girls and 16,500 adults across urban, suburban, and rural communities. For more than 113 years, the organization has provided safe, supportive spaces where girls build confidence, friendships, and leadership skills while breaking barriers to participation. The mission of GSGCNWI is to build girls of courage, confidence, and character who make the world a better place.
The CATA is pleased to welcome back Catholic Charities of the Archdiocese of Chicago as a returning First Look for Charity beneficiary. A consistent force for good throughout the region, Catholic Charities provides more than 150 programs and services to individuals and families in need. Previously a benefiting charity from 2014 to 2023, their nine-year term concluded, and they have now been reinstated for another term.
“Adding these incredible organizations to our First Look for Charity event strengthens our commitment to making a tangible difference in the lives of people across Chicagoland,” said CATA Board Member and First Look for Charity Chair Jerry Haggerty. “This gala is more than just a night of luxury; it’s about investing in our communities through organizations that truly move the needle.”
Since its inception, First Look for Charity has raised more than $65 million for local nonprofits. The CATA and its member dealers also give back year-round through the Chicagoland Dealers Care program, which matches donations from CATA dealers to local causes in their communities.
The full listing of 2026 First Look for Charity beneficiaries include: 100 Club of Illinois; Advocate Health Care; ALS United Greater Chicago; Ann & Robert H. Lurie Children’s Hospital of Chicago; Boys & Girls Clubs of Chicago; Cal’s Angels Pediatric Cancer Foundation; Catholic Charities of the Archdiocese of Chicago; Epilepsy Foundation of Greater Chicago; Franciscan Community Benefit Services; Girl Scouts of Greater Chicago and Northwest Indiana; Habitat for Humanity; Jesse White Tumbling Team; Lydia Home & Safe Families for Children; Misericordia; Sertoma Star Services; Special Olympics Illinois; Susan G. Komen, Chicago; and Turning Pointe Autism Foundation.
The 2026 First Look for Charity will be held Friday, February 6 at McCormick Place. For more information and to purchase tickets, visit FirstLookforCharity.org.
The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, successfully concluded its fourth annual Chicago Drives Electric event, held Oct. 2-5 in Oakbrook Terrace, Ill. The event marked its most expansive year yet, bringing together 16 automotive brands and 44 electrified vehicle models for consumers to explore through test drives and hands-on educational opportunities.
Launched in 2022, Chicago Drives Electric continues to grow in reach and relevance, offering consumers a one-of-a-kind opportunity to get behind the wheel of all-electric, hybrid and plug-in hybrid vehicles, ranging from luxury models to rugged SUVs and practical family vehicles, all in one convenient location.
“Chicago Drives Electric is designed to break down barriers to EV ownership by giving consumers the tools, insights and first-hand experience they need to make an informed decision,” said CATA President Jennifer Morand. “The increased participation from automakers and strong consumer turnout this year reflect the growing momentum and enthusiasm around electric vehicles.”
Over the course of the event, Chicago Drives Electric attracted 855 total registered drivers and facilitated 4,546 in-vehicle experiences, demonstrating sustained consumer interest in electric vehicles.
Participants had the opportunity to test drive vehicles from BMW, Cadillac, Chevrolet, Dodge, Fiat, Ford, GMC, Hyundai, Jeep, Kia, Lotus, Polestar, Tesla, Toyota, VinFast and Volkswagen, with expert product specialists to answer questions and guide them through the evolving EV landscape.
The event was powered by ComEd, which once again served as presenting sponsor. Experts from ComEd were onsite to provide vital information on EV charging, home installation, rebates and incentives. Premier sponsor Cars.com also returned, offering tools and guidance for attendees navigating EV options and vehicle trade-ins.
“Collaboration with industry leaders and partners has transformed Chicago Drives Electric into more than just a test drive event; it’s a true resource hub,” said CATA Chairman Ryan Kelly. “It’s a place where people can ask real questions and leave with practical, actionable knowledge.”
According to a post-event survey, 79 percent of attendees reported they are more likely to purchase an electric vehicle after attending the event. For 20 percent of attendees, this was their first time driving or riding in an EV, highlighting the importance of hands-on experience in shaping consumer perceptions. Additionally, 92 percent of attendees said the event improved their opinion of electric vehicle ownership, highlighting the role events like Chicago Drives Electric play in shaping consumer attitudes toward EVs.
For consumers who missed the October event, Chicago Drives Electric will return in February 2026 as part of the Chicago Auto Show. The show will feature an indoor EV test track at McCormick Place, giving attendees another chance to drive the latest electrified vehicles and explore EV ownership in an interactive setting.
“The indoor EV test track has become a fan favorite at the Chicago Auto Show,” said Morand. “We’re excited to bring this experience back in 2026, continuing to educate and empower consumers as more brands launch innovative electric vehicles.”
The 2026 Chicago Auto Show will be held Feb. 7-16 at McCormick Place, with Media Preview Days on Feb. 5-6 and the First Look for Charity black-tie gala on Feb. 6. For more information on the 2026 Chicago Auto Show, visit ChicagoAutoShow.com.
The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show and Chicago Drives Electric, announced the dates and new location for the fourth annual Chicago Drives Electric event. The EV test drive and education experience will take place October 2–5, 2025, at an expanded location: the ComEd Building at 3 Lincoln Center in Oakbrook Terrace, Ill., conveniently located near the former event site at CATA headquarters.
After three successful consecutive years, Chicago Drives Electric, powered by ComEd, continues to expand in size, scope and impact. This year’s move to a larger location reflects the growing public interest in electrification and provides space for an even broader lineup of vehicles, education and hands-on experiences, all aimed at helping consumers better understand the EV landscape.
“The demand for EV education continues to be on a steady incline, and this event is designed to meet that need head-on — in a way that's both accessible and exciting,” said CATA President Jennifer Morand. “Whether you're just curious about electric vehicles or ready to make the switch, Chicago Drives Electric offers a one-of-a-kind opportunity to ask questions, gain hands-on experience and truly understand what EV ownership looks like.”
The four-day event features the opportunity for consumers to test drive the latest all-electric, hybrid and plug-in hybrid vehicles. Knowledgeable product specialists will be accessible to help attendees understand how EVs may fit individual needs and lifestyles and offer in-depth information about electric vehicle technology, the current charging infrastructure landscape and the environmental benefits of going electric.
“Today’s consumers want trustworthy EV guidance and the chance to experience the technology for themselves,” said Morand. “Chicago Drives Electric delivers both, helping people feel more confident as they consider making the switch to an EV.”
Attendees will have the exclusive opportunity to experience a variety of EVs—ranging from luxury to mainstream—from manufacturers including BMW, Cadillac, Chevrolet, Dodge, Fiat, Ford, GMC, Hyundai, Jeep, Kia, Lotus, Polestar, Tesla, Toyota, VinFast and Volkswagen. The full listing of vehicles available for test drives can be found at ChicagoDrivesElectric.com.
ComEd is supporting this year’s event as the Presenting Sponsor and will be onsite to answer consumer questions about home charging, rebates and incentives, and more. Cars.com and Drive Chicago both return as Premier Sponsors of the event. Media Day Sponsors include Stellantis, which will kick off Media Day with breakfast and vehicle walkaround, and CDK Global, returning to share insights from its latest EV report.
Attendees must pre-register for a timeslot; tickets and registration are now available at ChicagoDrivesElectric.com. Test drive slots are limited to first come, first served. Participants who plan to drive must have a valid driver's license. The hours are as follows: Oct. 2 (2-6 p.m.), Oct. 3-4 (8 a.m. – 6 p.m.) and Oct. 5 (8 a.m. – 4 p.m.).
In the next calendar year, the 2026 Chicago Auto Show public event will take place Feb. 7-16 at McCormick Place. The Media Preview dates are Feb. 5-6, and the First Look for Charity black-tie gala will be held the evening of Feb. 6. Chicago Drives Electric will also return in the form of an EV test track inside of the Chicago Auto Show, serving as the show’s central “EV hub” where attendees can learn more about the electrified lifestyle and the latest EV vehicles on the market. The full brand lineup will be announced closer to the February show dates. Tickets to the 2026 Chicago Auto Show and First Look for Charity gala will go on sale this fall at ChicagoAutoShow.com.
Chicago Drives Electric interview and b-roll opportunities are available on Thursday, Oct. 2, from 8 a.m. – 1 p.m. Additional media opportunities can be arranged with CATA Director of Communications and Marketing Hayley Feichter (hfeichter@drivechicago.com). More information can be found at ChicagoDrivesElectric.com.
The Chicago Automobile Trade Association (CATA), in partnership with the USO, has concluded the 12th annual Drive for the Troops campaign, a month-long fundraiser that raised more than $70,000 in support of local military service members and their families.
Throughout the month of July, more than 80 new-car dealerships across the Chicagoland area came together to host community-focused fundraising events and activities. From car shows to classic summer barbecues to online fundraising activities, the campaign ignited strong community engagement and underscored the vital role of the USO in supporting those who serve.
“Drive for the Troops continues to be a shining example of how our local dealerships step up, not just as businesses, but as dedicated community leaders,” said CATA Chairman Ryan Kelly. “This year’s campaign was another powerful reminder that our communities are eager to rally around our service members, and we are proud to once again support the USO’s mission.”
Dealerships participated in a variety of ways, including hosting onsite events and contributing donations for every test drive taken throughout July. In total, this year’s fundraising brings the program’s lifetime contribution to more than $1.2 million, raised through nearly 800 dealership-led events since its inception.
“The impact of Drive for the Troops is profound, and the USO is incredibly grateful for the continued support from the CATA and Chicagoland’s new-car dealers,” said USO Executive Director, Christopher Schmidt. “These funds help ensure that we can continue offering hundreds of vital programs, services and moments of connection for service members and their families.”
The program culminated this week where CATA board members presented a check to the USO for a total of $72,047.
“Lastly, we must thank our incredible media partners who played a key role in amplifying the message, increasing awareness, and driving community participation throughout the campaign,” said Kelly.
For more information on the CATA, visit www.cata.info. For more information on the USO, please visit USO.org.
The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, proudly announces the promotion of Hayley Feichter to Director of Communications and Marketing, effective July 1.
In her elevated role, Feichter will lead all communications initiatives and continue to support marketing for the CATA and the Chicago Auto Show. Her responsibilities include overseeing traditional and digital media strategies, media relations, social media management, branding, content development, and internal and external communications. Feichter will also play a key role in maintaining and enhancing relationships with exhibitors, partners, and media outlets.
Feichter joined the CATA in 2022 as Communications and Marketing Manager, bringing with her a broad skillset and fresh perspective that helped elevate the visibility and impact of both the association and the Chicago Auto Show. She previously served as a communications specialist with the CATA in 2017 following her internship with the Chicago Auto Show in 2015 and 2016.
“Hayley has been instrumental in growing the reach and influence of both the association and the Chicago Auto Show in recent years,” said Jennifer Morand, General Manager of the Chicago Auto Show and President of the CATA. “Her leadership, creativity, and deep understanding of the industry have made her an invaluable part of our team. This promotion is a well-deserved recognition of her contributions and potential, and we’re thrilled to see her step into this expanded role.”
Before rejoining the CATA in 2022, Feichter served as Senior Communications and Marketing Coordinator at Smithbucklin, a leading association management company, where she supported multiple client organizations through marketing campaigns, event strategy, member communications, and digital content creation.
Feichter’s connection to the Chicago Auto Show spans nearly a decade, and she remains deeply passionate about the show’s role in the automotive world and the Chicago community.
“I’m incredibly honored to step into this new role,” said Feichter. “I’m excited to continue working alongside this talented team to amplify our voice in the evolving automotive and media landscapes.”
Tom Wehmeier (Community Honda, Orland Park) has been elected to the Chicago Automobile Trade Association (CATA) board of directors. Incumbents Emir Abinion (Fox Valley GMC of St. Charles, Fox Valley Volkswagen of Crystal Lake, and Fox Valley Volkswagen of St. Charles), Jerry Haggerty (Jerry Haggerty Chevrolet, Glen Ellyn), and Ryan Kelly (Kelly Nissan, Oak Lawn) return for another three-year term.
Wehmeier is a third-generation dealer following in the footsteps of his family, which has been in the automotive industry since 1919. He started selling cars in 1980 and became a dealer in 1991, and since then has served on both the National Dealer Council for Mazda, as well as National Dealer Council for America Honda Finance. This year Wehmeier is celebrating 50 years of being a Honda dealer. Wehmeier was born and raised in the south suburbs and is a current resident of Palos Park.
“I am honored to be elected to the CATA Board of Directors and look forward to giving back to our community, whether to the individual, local community or provide resources for the Chicagoland auto dealers,” said Wehmeier. “The CATA is a big part of the automotive industry and I’m ready to step in and play my part in contributing to the success of the organization, now and in the future.”
The CATA also elected a new executive board: Ryan Kelly is the 2025-26 CATA chairman; Steve Phillipos (Chevrolet of Homewood; Ford of Homewood) is vice chairman; and Jerry Haggerty is treasurer/secretary. Former CATA Chairman Jason Roberts (Advantage Acura of Naperville; Advantage Chevrolet of Bolingbrook; Advantage Chevrolet of Bridgeview; Advantage Chevrolet of Hodgkins; Advantage Toyota of River Oaks) becomes 2026 Chicago Auto Show chairman.
“On behalf of our association we are excited to welcome Tom Wehmeier to the CATA board,” said Jennifer Morand, president of the CATA. “Tom’s history in the industry and deep roots in his community make for a great combination to serve our members and we look forward to his contributions.”
Election results were announced June 10 at the association’s annual meeting and golf outing at Cog Hill Golf & Country Club in Lemont. Directors can serve up to three terms. Voting was open to all CATA dealer members whose association membership is in good standing.
In addition to the four directors elected this month and the executive committee, the CATA board includes John Crane, Dan Heller, Fred Marks, Dan Marquardt, Kelly Webb Roberts and Jared Wickstrom.
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