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  • Friday, August 04, 2023 9:00 AM | Anonymous member (Administrator)

    The Chicago Automobile Trade Association is excited to introduce its brand-new logo. Approved by the CATA Board, the freshened CATA logo reflects a modernized look and is symbolic of the association in the following ways:

    • The circular shape represents unity among its members.
    • The auto industry is represented by a steering wheel in the exterior circle.
    • The letter “C” is tucked inside its layers as a business that serves the Chicagoland area.
    • In the heart of the icon sits a single star from the iconic Chicago flag.
    • It’s adorned with the recognizable color palate from the associated Chicago Auto Show as well as the City of Chicago.

    The design was executed by Chicago Auto Show graphics partner MADMAXMAR, a local strategic marketing company.

    Moving forward, please update your files and any placements of the CATA logo to the new logo found here.  Included in this link are various approved versions of the logo along with the new CATA style guide for all applicable uses of the logo. If you have any questions, please reach out to CATA Marketing Director, Jim OBrill, at

    Link to Logo Files and Style Guide:

  • Friday, August 04, 2023 9:00 AM | Anonymous member (Administrator)

    The Alliance of Automotive Service Providers of Illinois (AASP-IL) exists to serve the Members and Public of the State of Illinois through informing, involving, and influencing the SAFETY and QUALITY of REPAIRS.  AASP-IL has been around since the 1960’s and is working to raise awareness of the Illinois Automotive Collision Repair Act.  AASP-IL’s President Emeritus and Consumer Liaison, Wade Ebert, helped worked with the Illinois Assistant Attorney General of the Consumer Fraud Bureau to help drive the enactment of this comprehensive law entitled the Automotive Collision Repair Act.   

    The Alliance of Automotive Service Providers of Illinois (AASP-IL) recently reviewed a list of currently licensed collision repair facilities in Illinois and discovered a gap exists between licensed facilities and the universe of non-licensed automotive collision repair facilities.  AASP-IL did see some dealer owned collision repair facilities that do appear to have a current UDL business license, but more dealer owned collision repair facilities that do not have a current UDL business license.  Why might this gap exist and how do we remedy this issue?  We must first seek to understand the challenge and then work together to solve it. 

    The law in Illinois for the collision repair industry is called the Automotive Collision Repair Act and it was founded to guide businesses and protect consumers when it comes to the Collision Repair industry. 

    According to the Pre-Amble of the Illinois Automotive Collision Repair Act, (815 ILCS 308/5), Sec. 5, Purpose: “With the increased complexity and technology involved in the repair of collision-damaged motor vehicles, there is a need for improved communication and accounting between collision repair businesses and motor vehicle owners. This Act enables purchasers of these services to make informed decisions based on standard practices by Illinois automotive collision repair businesses.” (Source: P.A. 93-565, eff. 1-1-04.)

    “The Automotive Collision Repair Act was passed to help clarify responsibilities of the complex relationships consumers face when seeking to have their damaged vehicles repaired.  The Automotive Collision Repair Act became law on January 1, 2004.  The Automotive Collision Repair Act was designed specifically  to level the playing field in Illinois.  It requires that the shop recognize its responsibility to the consumer and treat that contract as prime. It requires repairers to write estimates of repairs that are as nearly complete as is practicable. A pattern or practice of underestimating repairs violates the act”.  (Source:  Body Shop Business, Legislation and Intrigue in Illinois, May 1, 2005, Wade Ebert.  

    For reference, click to view a complete copy of the: Illinois Automotive Collision Repair Act.

    What is needed for this landscape of disconnection to change and for collision repair facilities in Illinois to become compliant with the law?  AASP-IL believes a commitment to do the right thing for consumers is paramount.  AASP-IL also believes compliance with this law is critical for businesses asset protection, growth and sustainability. 

    Does your business: 

    • Receive payments by Insurance Companies to provide automotive collision claims repairs?
    • Know the steps to take to become and remain compliant with the Illinois Collision Repair Act?
    • Understand the potential consequences of running Collision Repair Center without licensure?

    Is your business:

    • Aware of the Illinois Collision Repair Act?
    • Compliant with 815 ILCS 308 / Automotive Collision Repair Act?
    • Located within the City of Chicago?
    • Aware of the additional regulations for compliance within the City of Chicago?

    AASP-IL is currently hosting a 6-part legal webinar series featuring attorney, Patrick J. McGuire, who has worked with AASP-IL Members for 20+ years.  Collision repairers who understand their legal rights and responsibilities have a distinct advantage over those who don’t. This six-part seminar series is essential for anyone who needs a refresher or would like to learn about the laws that impact collision repairs in Illinois. It is designed to provide a cost-effective and convenient way to get an overview of current law with a focus on practical, day-to-day issues. Each seminar will include 50 minutes of instruction followed by 10 minutes of Q&A.  If you would like to participate in our future webinar series and view additional details, please visit:  AASP-IL Legal Webinar Series.  

    “This information is critically important to all collision shop businesses, both in the state of Illinois and throughout the U.S., as the topics of his content will be relevant to all of these types of businesses, both in terms of safety and protection of the business, but also to help stand up and advocate for consumers taking care of the most important person in the equation of collision repair,” said AASP-IL Executive Director Julie Lombardo. (Source:  Repair Driven News, AASP-IL hosts 6-part legal webinar series featuring Pat McGuire, June 9, 2003).

    How does a Collision Repair business initiate compliance?  Complete and submit an Illinois Secretary of State, Vehicle Services Department, Dealer Services business license application Instructions for UDL Business License and UDL Business License.  The UDL Business license expires annually on 12/31 and must be renewed.  Securing appropriate signage for posting in a prominent area, easily visible to consumers is another critical piece to compliance.  If you are interested to purchase signs from AASP-IL, please visit:  AASP-IL Member Resources.  

    AASP-IL exists with the gracious support of its sponsors and members.  It is our privilege to serve the Automotive Collision and Mechanical repair industry.  Here is a recap of our Purposes of Organization:

    1. To form a state group, representative of the business and professional interests of the automotive retail repair industry; to unite its members in the closest bonds of good fellowship and to promote closer business, educational and social unity.
    2. To foster and protect the business interests of the members of the Corporation by all honorable and lawful means.
    3. To encourage the application of the highest ethical standards in the business of the members of the Corporation, and to promote favorable publicity and advertising, so that a more harmonious relationship may be established with the motoring public.
    4. To aid in the dissemination of knowledge or improved automotive repair methods among all members of the Corporation, and to serve as a medium for the exchange of valuable business information and practices among the members.
    5. To improve standards of automotive repair throughout the entire state.
    6. To promote safety on the highways and in automotive repair firms, through cooperation with all law enforcement bodies and through the application of the highest repair standards, so that only safe vehicles will be used on highways.
    7. To promote legislation favorable to the best interests of the automotive industry and to the motoring public in general, in both state and national legislative bodies.
    8. To educate members of the Corporation and the general public, including consumers of automotive repair, and to publicize the activities and purposes of the Alliance of Automotive Service Providers of Illinois.
    9. To support Automotive Collision Repair and Automotive Technology Education programs, schools and students to help cultivate career opportunities with professional and high-quality shops throughout Illinois.
    10. To conduct its affairs and advance the aforestated purposes within and without the State of Illinois.

    The AASP-IL Board of Directors has made it a top priority commitment to work to educate and communicate within our industry.  AASP-IL’s current President, Bob Gottfred of Erie LaSalle Body Shop & Car Care Centers has a visionary leadership approach encompassing a culture of importance for shops to conduct safe and proper repairs and return vehicles to OEM standards.  Gottfred passionately chairs AASP-IL and works to share best practices amongst all shops.  Gottfred believes in providing shops current information and tools to grow their businesses as the technology and investment landscape continues to evolve in collision and mechanical repair.  AASP-IL hosted the Annual AASP-IL Convention and Trade Show on March 4th in Naperville.  This year’s conference brought together two notable changemakers, Mike Anderson of Collision Advice and former Chicago Bears NFL Hall of Famer, Mike Singletary.  The day also included several OEM’s:  General Motors, Ford Motor Company and Subaru of America as well as industry leading suppliers to provide a day packed with education and resources for the automotive repair industry. 

    AASP-IL’s focus for this year is MOVING FORWARD and we welcome your commitment to join us and not be left behind.  We are stronger together!  AASP-IL Membership

  • Thursday, August 03, 2023 9:00 AM | Anonymous member (Administrator)

    Recently signed into law by Gov. Pritzker, SB1896 Amends the Illinois Vehicle Code to provide that an Illinois licensed new or used motor vehicle dealer is authorized to conduct sales activities, including the collection of electronic signatures, via the Internet and deliver vehicles to a customer at the customer's residence or other suitable location, if the sale, lease, or delivery is requested by the customer. It also provides that any documents that state or federal law require to be signed in person may be signed at the time of delivery without constituting an off-site sale that is subject to the permit requirements for off-site sales.

    The legislation modernizes Illinois state law, as the current statute was written more than fifty years. The legislation would benefit all automotive dealers in the State of Illinois. Many other states have permitted home vehicle deliveries, as they continue to respond to consumer needs and recognize the immense time and cost savings provided to residents are an increasingly critical element of modern-day life.

    Note that this law goes into effect Jan. 1, 2024. The CATA will provide more detailed information in the coming weeks.

  • Friday, July 21, 2023 9:00 AM | Anonymous member (Administrator)

    This past Saturday, the Chicago Automobile Trade again partnered with the USO Illinois to host the 10th annual USO Barbecue for the Troops fundraisers. More than 80 local new-car dealerships rallied their communities to host fundraising events which featured everything from patriotic ceremonies, classic car shows, live music, games for kids of all ages and, of course, barbecues.

    To date, this year’s fundraiser has brought in nearly $50,000 for the USO and online fundraising efforts will continue throughout the summer. Since the program’s inception, CATA dealers have rallied to raise more than $1 million to support USO programs and services with more than 600 fundraisers taking place.

    “New-car dealers are pillars of their communities and so it makes a lot of sense for the dealers to rally their neighbors for this grassroots fundraiser, all in support of local troops and their families,” said Kelly Webb Roberts, Chicago Automobile Trade Association chairwoman. “Last summer we achieved a major fundraising milestone and we look forward to adding to that running total with this year’s barbecue.”

    “The support of service members’ hometown communities and local new-car dealerships has allowed USO Illinois to positively impact more than 300,000 service members and their families annually through hundreds of programs and services as well as our 10 USO Centers across Illinois,” said Christopher Schmidt, USO Illinois Executive Director. “Neighbors helping neighbors through initiatives like Barbecue for the Troops makes communities even stronger and joining your local dealership for their BBQ in July is a great way to get involved! From the USO Illinois and all those who serve our nation, we thank all of the participating dealers and their communities for the generous support,” Schmidt continued.

    For more information on the CATA, visit For more information on the USO Illinois, please visit

  • Friday, July 21, 2023 9:00 AM | Anonymous member (Administrator)

    As you’re likely aware, a benefit of your CATA membership is your dealership’s access to Employee Relations and Human Resources counsel to assist you with various types of labor related and employment issues.

    The CATA has transitioned to a NEW employee relations consulting service, moving from Littler (David Radelet and Terry Creamer) to SESCO Management Consultants (Jamie Hasty and Team). Contact information and more information on SESCO is found below.

    To ease with the transition period, CATA dealers will still have access to Littler through the end of July, ending at close of business on July 31, 2023. We want to acknowledge Littler’s team, especially Dave Radelet, Terry Creamer, Chris Johlie and Mary Dokianos, for their longtime service to our association and dealer members. We greatly appreciate their partnership.

    As a reminder, SESCO’s employee relations and human resources counsel service is a member benefit in addition to your access to CATA’s General Counsel (Dennis O’Keefe). Just as it has been with Littler (and previous counsel in the past), your first call/email/text will be complimentary and part of your CATA member benefit. Should the issue escalate to a heightened level, SESCO will advise the dealer up front (disclosing additional costs) or advise them to work with their personal attorney as a next step. The dealer can also choose to hire a SESCO attorney if the issue reaches that next level.

    CATA members will now receive the following services through SESCO’s Certified consulting and legal staff:

    • Telephone, E-mail and Research Assistance – A hotline is provided to discuss initial HR/Employment Law questions and needs. Contact SESCO by 1-800-764-4127; or via your Consultant of Record, Ms. Jamie M. Hasty, Vice President, or 804-931-6281. Discuss terminations and disciplinary matters, collective bargaining agreements, Federal and State employment regulations, difficult people matters and all other HR Systems and Practices. The hotline is designed to assist management with their initial needs; further support or representation may warrant quoted fee/billable project which will be discussed with the member for consideration and approval.
    • SESCO Communications – You will receive SESCO’s newsletter, The SESCO Report, SESCO’s weekly updates and other Alerts and White Papers on Human Resource and Employment Law matters.
    • Attorney Analysis and Review of Your Personnel Policies, Work Rules and Employee Handbooks – Email your current Employee Handbook for a thorough review and analysis for a nominal review fee of $350.00 billed to the member. SESCO attorneys will then provide a thorough follow-up report with staff recommendations. Should revisions need to be made and you request SESCO to do so, the $350.00 fee will be credited back to your approved quoted fee.
    • Optional Virtual Human Resource Assessment for Wage and Hour Compliance – An optional assessment for members will be conducted for compliance of all federal and state Wage and Hour regulations as well as all client employment forms. SESCO will provide the member with a complete report of findings and recommendations. Members will be billed a flat fee of $1,000.00, not to exceed three (3) hours of audit/report, for this service if requested.
    • Reduced Project Fees – You will receive reduced fees (15%) on project work or labor representation. The attachment provides a sample listing of SESCO services that are available on a per diem or quoted fee basis for CATA members.

    Click here to download the announcement flyer. Please feel free to contact the CATA at 630-495-2282 (Jennifer Morand, David Sloan or Chris Konecki) or Ryan Kelly, CATA Employee Relations Committee Chairman (, with questions

  • Friday, July 21, 2023 9:00 AM | Anonymous member (Administrator)

    The Federal Trade Commission recently announced revisions to its “Guides Concerning Use of Endorsements and Testimonials in Advertising,” (“Endorsement Guides”). 

    Why it matters?: The revisions include several changes that according to the FTC “merit your attention,” such as:

    1. Guidance regarding not procuring, suppressing, organizing, upvoting, downvoting or editing consumer reviews in ways that likely distort what consumers really think of a product;
    2. Addressing incentivized reviews, reviews by employees and fake negative reviews by competitor;
    3. Updating the definition of “endorsements” to clarify that it can include fake reviews, virtual influencers and social media tags; and
    4. Providing a clearer explanation of the potential liability that advertisers, endorsers and intermediaries face for violating the law.

    The FTC has brought a number of enforcement actions in recent years against a variety of companies related to alleged deception in the use of endorsements and customer reviews. This is a fast-moving area that is of increasing focus to the FTC.

    Background: The Endorsement Guides provide detailed guidance regarding how an advertiser can (or cannot) use endorsements, testimonials and customer reviews in advertising – including on websites and elsewhere. 

    What’s next?: Dealers should review these changes with legal counsel, website providers and advertising professionals to ensure compliance with the FTC guidance regarding the use of endorsements, testimonials or consumer reviews.

    Further resources: In addition, the FTC has issued updated Staff Guidance on the Endorsement Guides, with “answer[s to] more than 40 more questions, as well as examples and other guidance.”

  • Friday, July 21, 2023 9:00 AM | Anonymous member (Administrator)

    Read all about it and much, much more in the CATA's 2023 Q2 Auto Outlook.

    Below is a list of 10 key trends and developments in the Chicago Area new vehicle market:

    1. Area new retail light vehicle registrations increased 6.7% in the first half of this year versus year-earlier levels. The U.S. market was up by 3.9%.
    2. The pace of improvement should pick up steam in the second half of the year. The area market is predicted to increase 12% from July through December of 2023 versus weak results in the second half of 2022 when supply chain interruptions significantly impacted sales.
    3. As shown on the graph below, registrations for all of this year are projected to exceed 300,000 units and improve 8.7% from 2022.
    4. Light truck market share decreased slightly from 80.5% during the first six months of 2022 to 80.0% this year.
    5. Registrations for Japanese brands were up 10.8% so far this year and market share reached 37.2%
    6. Battery electric vehicles accounted for 8.0% of the market in the first half of this year, up from 4.8% last year. BEV share declined from the first to the second quarter of ‘23.
    7. Brands with the largest percentage increases in registrations during the first six months of this year (among top 30 brands): Buick, Tesla, Cadillac, Audi, Infiniti, Acura, Land Rover, Mazda, Chevrolet, and Honda.
    8. Three biggest segments in the area are Compact SUV, 3 Row Mid Size SUV, and Subcompact SUV.
    9. Area market share leaders in the first half of 2023 were Honda, Toyota, Chevrolet, Ford, and Hyundai.
    10. Top ten selling vehicles in area market: Tesla Model Y, Honda CR-V, Toyota RAV4, Hyundai Tucson, Ford F-Series, Chevrolet Equinox, Nissan Rogue, Chevrolet Silverado, Mazda CX-5, and Toyota Highlander.
  • Friday, July 21, 2023 9:00 AM | Anonymous member (Administrator)

    Following last year’s success and the great outcome at the 2023 Chicago Auto Show, planning is underway for the 2023 Chicago Drives Electric event. The four-day event will once again be held at the CATA’s headquarters, kicking off with a Media/Dealer Day on Sept. 28 that is designed to generate awareness for the latest EVs as well as provide education surrounding the EV space. Then, on Friday, Sept. 29 through Sunday, Oct. 1, the CATA will welcome thousands of consumers to test drive and learn about the latest EVs.

    In the afternoon session on Sept. 28, the CATA will welcome CATA to partake in a series of EV educational sessions geared towards their businesses and provide consumer insights and buying patterns from experts in the space. A full agenda and registration link is forthcoming, but please save the date (the afternoon of Thursday, Sept. 28 at the CATA building).

  • Friday, July 21, 2023 9:00 AM | Anonymous member (Administrator)

    Mayor Brandon Johnson’s transition team released its transition report titled “A Blueprint for Creating a More Just and Vibrant City for All.” The report is the work of nearly 400 members who served on 11 subcommittees which were tasked with recommending policy proposals for the new administration. Read the full report here.

  • Friday, July 21, 2023 9:00 AM | Anonymous member (Administrator)

    When we think about what makes a highly successful Service Advisor, there are several habits our Dynatron Coaches have seen demonstrated over and over again.

    Here are 8 habits of the most successful Service Advisors:

    1. Strategically Plan Appointment times: It’s best to schedule no more than 3 customers per Advisor per hour to ensure each customer receives the appropriate service.
    2. Daily Action Plan: Each Advisor should review vehicle history, recalls, declined services, special order parts, and maintenance needs the day before the customer arrives for service.
    3. Meeting & Greeting: Train and prepare each Advisor to properly meet and greet each customer on the phone or in person.
    4. Listening Skills: Train each Advisor on the proper listening skills and how to identify the customer's prime items by asking the right questions.
    5. Multi-Point Analysis: There should be a proper walk-around and multi-point inspection, as well as finding commonality with each customer to build a relationship with trust.
    6. Menu Presentation: Each Advisor should present a menu using features and benefits.
    7. Customer Promise: Train Advisors on how to properly prepare and review repairs or maintenance needed as well as the time needed to complete the vehicle.
    8. Close The Sale: Train Advisors on how to properly ask for the sale.

    If your Service advisors are demonstrating these 8 habits consistently, they will be more successful in building customer trust, one customer at a time. Check out the latest blog on the Dynatron website to learn more about each habit.

    Dynatron Software has the data analytics and Coaching your dealership needs to be able to turn goals into action plans, and action plans into results.

Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282


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