The Kelley Blue Book Brand Watch study for the first quarter of 2023 claimed hybrid vehicles continue to be more popular among vehicle shoppers despite the significant attention paid to EVs and new tax advantages. The report compares a brand or model to its competitors in the industry based on a dozen parameters crucial to a consumer’s purchasing decision. It’s a consumer perception survey that also takes into account shopping behavior.
However, shopping habits remained the same. Since the fourth quarter of 2022, consideration for EVs has stayed the same, and it hasn’t decreased much since the spring of 2022 when gas prices spiked.
On the other hand, since Kelley Blue Book began keeping track of electrified car purchases, the Toyota RAV4 Hybrid has held the top spot for most-shopped electrified vehicles. The Toyota Highlander Hybrid, ranked number three, the updated Prius, ranked number six; and the Camry Hybrid, ranked number seven, were also included. Ford and Honda each got two listings in the top ten, the CR-V Hybrid and the Honda Accord Hybrid. In addition, the Ford Maverick and the Escape Hybrid.
Read the full report here.
Chicago Automobile Trade Association18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181
Copyright © Chicago Automobile Trade Association.