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Survey Finds 74% of Participants Prefer to Buy EVs at Dealerships

Wednesday, September 28, 2022 9:00 AM | Anonymous member (Administrator)

EV owners and prospective buyers expect automakers to offer both an online and in-person shopping experience, according to the 2022 EVForward Dealer DeepDive. The EVForward team, part of advisory firm Escalent, works to capture the attitudes, behaviors, and opinions of the next generation of EV buyers.

The 2022 Dealer DeepDive report surveyed 1,289 people, of which 88 are EV owners. The survey grouped participants into EV intenders, or those who are most likely to shop for an EV, as well as EV opens, who are somewhat likely to purchase an EV, and EV resistants, drivers who are more comfortable with internal combustion engine vehicles.

The results? Prospective buyers want to use both online and in-person resources to buy an EV. The report suggests both legacy and EV specialist automakers offer an omnichannel buying experience, said K.C. Boyce, Escalent's vice president of powertrain innovation and energy transformation.

The dealership will remain a pivotal part of an EV intender's shopping experience, according to the report. The survey finds 74 percent of respondents would prefer to buy an EV at a dealership, rather than from an auto manufacturer or third party. Participants who own an EV, EV intenders and younger buyers are more likely to prefer purchasing directly from an automaker. However, a majority of each group still prefers buying from a dealership.

Boyce is slated to speak at the CATA this Thursday to national and local media outlets as well as policymakers during the press day for Chicago Drives Electric. 

To read more about the Dealer DeepDive report, click here.

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