CATA webinar

"A review of the Illinois Motor Vehicle Advertising Regulations"

9:30-11 a.m. Tuesday, May 4

 

Join the Better Business Bureau of Chicago and Northern Illinois for a webinar that will review the state’s guidelines which must be adhered to when advertising the sale of vehicles. The BBB monitors all motor vehicle advertisements for their compliance with the regulations. Dealers whose ads are not compliant are notified, and if the ads are not corrected, a matter is forwarded to the attorney general’s office.

 

Some of the recent infractions the BBB has seen include:

 

• Offering free gifts and other incentives in relation to a vehicle purchase or lease.

• Including limited rebates, for which not all consumers qualify, in a vehicle’s selling price.

• Advertising specific trade-in allowances or a range of amounts for trade-ins.

• Comparing advertised prices to nationally recognized price guide books without identifying the books.

• Including any one of five "triggering terms" in an ad without also including other clear and conspicuous disclosures.

 

The 60-minute review will be followed by a 30-minute Q&A session. Register here for the webinar.