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CATA Jan. 20 seminar: 'Digital Retailing in Today's Unique Marketplace'

Monday, December 27, 2021 4:23 PM | Anonymous
When: 9:30 a.m. Thursday, Jan. 20
Where: CATA Headquarters, Oakbrook Terrace
Speaker: Steve Zabawa, Dealer Principal of Rimrock Subaru, and CEO & Co-Founder of WebBuy
Given the quickly changing retail landscape, this educational seminar will provide a new-car dealer’s insight into today’s digital-focused marketplace and examine the pressures placed on dealers to balance the demands of the OEM and the customer while still delivering a positive buying experience and maintaining profit margins.
 
Learn the key ingredients to successful digital retailing that ensures the right ROI while achieving a 30% close rate. This seminar also will discuss how OEMs are stepping into the retail arena and what it means from a dealer’s point of view — today and in the future. 
 
Key takeaways
• 4 key things to demand when selecting digital retailing tools and why they are important to achieve 30%+ close rates.
• How to defend your choice with the OEM on your digital retail solution
• How the key ingredients — lenders, dealer process, solution, and customers — equal sales and high close rates
• How Digital Retailing will evolve for the dealer, consumer and OEM in 2022 and beyond ... 
 
About Steve Zabawa
• 34 years’ experience in the retail auto industry, starting as salesperson
• 24 years as Dealer Principal of Rimrock Auto Group
• CEO & Co-Founder of WebBuy, a complete digital retailing solution built for dealers, designed by dealers, and certified/approved by most OEMs
 
 


Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282

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