When: July 19, 12:00 PM

With the number of customers buying out their lease significantly increasing over the last few years, the short and long-term financial implications on dealerships’ bottom lines are significant. Shrinking lease portfolios puts pressure on dealers to create a sense of urgency with customers to support new vehicle sales and drive customer loyalty.

 When customers buy out their lease, their loyalty is immediately at risk, threatening sales revenue, service revenue and pre-owned inventory. While some dealers are putting off engaging their lease customers until their inventory normalizes or OEM returns, increased competition and sky-high equity emphasize why proactive dealers stay ahead of the curve by maintaining consistent communication with their audience.

 Join automotiveMastermind’s Joshua Dail and S&P Global Mobility’s Matt Derenthal to explore why proactively and consistently engaging lease customers is key to preventing buybacks and achieving sustainable dealership success.

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