For the first time since 1999, the cars were the stars at an auto show in the Motor City. Slimmed down and transitioning from its traditional January date, the 2022 Detroit Auto Show (formerly known as the North American International Auto Show) begins its 10-day public run today. The ’22 show is about half the size of previous editions and had manufacturer displays from General Motors, Ford, Stellantis, Toyota and Subaru. The show also bade use of the warmer weather to host a few outside events including alternative mobility displays, monster truck demonstrations and a dinosaur exhibit.
Detroit’s media preview was highlighted by a visit from President Biden and Pete Buttigieg, U.S. Secretary of Transportation, and featured a few key vehicle introductions, including the seventh-generation Ford Mustang. Also, interesting to note was a bevvy of new concept vehicles on the show floor, including the Buick Wildcat, Lexus Electrified Sport, Lincoln L100 and Star Concept, and Dodge Charger Daytona SRT. Other notable auto-show debuts included the 2024 Chevrolet Equinox EV, 2023 Chrysler 300C, 2023 Dodge Hornet, 2023 GMC Canyon, and 2023 Toyota Crown.
The return of Detroit to the auto show circuit came with mixed reviews, but bodes well for the future of auto shows, at least in major markets. Many of the concepts are likely to appear at other major shows like Los Angles, New York and in Chicago this coming February.
Speaking of Chicago, plans are well underway for the 2023 Chicago Auto Show. Not only will it grow in size compared to the 2022 show, but also include several manufacturers that we not present and add at least one additional indoor test track opportunity.
Chicago Automobile Trade Association18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181
Copyright © Chicago Automobile Trade Association.