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Young consumers are buying again

October 26, 2012
After several years of holding off on the purchase of new vehicles, younger consumers are beginning to buy new cars and trucks at a faster rate than any other age category, according to a recent report by J.D. Power and Associates.
Easing credit, higher used-car values and an improving job market are helping 19- to 35-year-olds find their way into dealer showrooms. This age group accounts for about 23 percent of retail buyers, the highest level since 2008.
Younger shoppers don’t typically buy high-profit vehicles at first. But if they can be well-served by the manufacturer and dealer, there is a good chance that they can remain loyal and potentially move up to more profitable models as they get older and their incomes increase.