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White named newest top car color

October 14, 2011
When it comes to car color, white is white-hot, according to PPG Industries, a leading international coatings company, which this month released its annual color trend popularity survey.
Twenty-one percent of 2011 model-year vehicles around the world are white, bumping silver, which fell to second place, where it’s tied with black. Both silver—the most-popular vehicle for 10 years straight—and black were right behind, each with 20 percent of the market. Gray came in fourth at 13 percent.
North America figures nearly mirror the world’s: white, 20 percent; silver, 19 percent; black, 18 percent; gray, 15 percent.
The four colors are popular because they are available in every vehicle segment and because they look good on any type of car, said Jane Harrington, PPG’s manager of color styling and automotive coatings. Plus, many buyers don’t want to get locked into a too-trendy shade on a costly product they likely will own for a while.
Harrington theorized why white has become so beloved: It connotes cutting-edge.
“Silver, at one time, was considered high-tech, innovative,” she said. “Think about white. What has Apple (introduced) their product in? White.”
Automakers have charged PPG with developing 70 shades of automotive exterior colors for the 2014-15 year, including hazy sunshine, a soft yellow; peacock blue, a rich teal with a sparkle, and ovaltine, a pearlesque soft brown.