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Weekly 'DriveChicago on TV' show debuts Sept. 13 on PAX-TV

November 23, 2010
DriveChicago expands to television next month with the launch of a new weekly television show, "DriveChicago on TV." The 30-minute program's format gives participating dealers more exposure and another avenue to reach consumers. The show airs at 8:30 a.m. Saturdays beginning Sept. 13 on PAX Television, which locally is WCPX-TV, Channel 38. With the new program, DriveChicago now presents its subscriber dealers to the public via the Web, in print, and in radio and television programming. Regular advertising supports all the outlets. "The new television show is not a run-of-the-mill 'infomercial.' To attract and hold an audience, it will include segments on industry news like new technology, and visits with 'Ask Paul' host Paul Brian," said Don Longacre, general manager of DriveChicago.Special three-minute Dealer Segments during the program give dealers to feature their vehicle inventories, perhaps including a "special of the week," but the segments allow a dealer to deliver other messages, too. Reviews of such topics such as the dealership's history and its sales and service policies offer the chance to personalize the dealership, to make it more inviting. Advertisements for the show will appear in the Daily Herald and Hollinger International newspapers-the Chicago Sun-Times, the Daily Southtown, Pioneer Press, Star Newspapers and the Post-Tribune-which with the CATA are coowners of DriveChicago. The Daily Herald and Hollinger also will alternate as episode sponsors, along with other sponsors. The Dealer Segments will intersperse with What's New segments that will educate the viewer about new concept and production vehicles, important industry news and, as February approaches, information about the upcoming Chicago Auto Show. Paul Brian, the CATA communications director and host of the association's weekly radio show, "Drive Chicago," also will appear on "DriveChicago on TV" to answer questions submitted by e-mail to "Ask Paul." Several 30-second spots will be available to vehicle manufacturers and companies with vehicle-related products. Heidi Hornsby, who joined the DriveChicago staff this month, will oversee the new television program. For more details, contact Hornsby at 630-424-6087 or DriveChicago is distinct among the various Web portals that area dealers use to sell their used vehicles. If you are a CATA dealer, you own Other portals may not reinvest profits in their portals to improve them. DriveChicago does. DriveChicago is an entity of the dealers, by the dealers, for the dealers. • The local nature of vehicle inventory resides in this market-attracts a more focused Web shopper. And no other Web portal offers as complete a listing of used-car and new-car inventories. • Free, ongoing instruction for Internet managers and staff helps them stay on top of ever-changing technology. The Internet "year" is three months. • The vested support of two of the Chicago market's largest newspaper publishers means wide exposure for DriveChicago in Chicago and suburban media, with an estimated 3 million readers a day. • The affiliation of a network-owned television station and a network-owned radio station means more promotion and Web portal recognition. And the new television program means DriveChicago now is present in all media, to help participating dealers. The DriveChicago staff is based at the CATA offices in Oakbrook Terrace. To reach DriveChicago, call 630-424- 6080.