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Upcoming DealersEdge Webinars

November 12, 2010

The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.

The rate for CATA members for the weekly presentations is $149, or half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.

Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.

Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee covers the Internet connection - which includes both audio and PowerPoint slides. There is no need for a telephone connection to participate.

To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars. Coming topics:

Thursday, Sept. 9 at 12 p.m. CDT
"Case Studies in Successful Customer Loyalty." It should be easier to re-sell an existing customer than it is to go out and find a new buyer. Customer loyalty programs and systems abound, but which one, if any, will work best in your dealership? Explore case studies of successful customer loyalty initiatives in the dealership environment.

Thursday, Sept. 16 at 12 p.m. CDT
"Case Studies: Service Departments Winning Back 2nd & 3rd Owner Vehicles." Learn what is different about the "corner garage" that keeps customers coming back over and over again as their vehicles age. The average customer returns four times a year, producing a 2.7-hour repair order with each visit. For vehicles 9 years old on average, parts sales exceed labor. See a profile of several dealership service departments that have transformed their service department with some amazing results.

Thursday, Sept. 23 at 12 p.m. CDT
"How to Create a Consistent Selling Process on the Service Drive." Review case studies of how service departments have achieved huge sales increases by consistently delivering a professional selling presentation. The selling discipline taught and enforced in so many dealership showrooms is almost always absent on service drives.