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Upcoming DealersEdge Webinars

November 12, 2010

The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.

The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.

Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.

Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee includes both PowerPoint slides and audio; a telephone connection is not needed.

To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.              &​nbsp;  

Coming topics:

Thursday, Sept. 23 at 12 p.m. CDT
"How to Create a Consistent Selling Process on the Service Drive" The selling discipline taught and enforced in so many dealership showrooms is almost always absent in the service drives. System-selling guru Steve Kwiatkowski of Liqqid Inc. will bring real examples of dealerships employing new tools to impressively increase maintenance package sales. Huge profits can be earned in those sales!

Thursday, Sept. 30 at 12 p.m. CDT
"Tips and Tactics for Converting Phone Ups to Appointments" Many customers make their first contact with the dealership by telephone. It’s The challenge is to get that prospect off of the phone and into the dealership. Jerry Thibeau reviews proven processes to get customers past their fears and insecurities.

Thursday, Oct. 7 at 12 p.m. CDT
"Reconciling Actual Parts Inventory to the General Ledger" When unexplained differences between the General Ledger entry for parts inventory and what the Parts Manager says he has on hand climb to just small percentages of total inventory, it puts a lot of money into a cloud of doubt. A lack of clear understanding of why they are yielding different dollar figures could represent lost profits or even theft. Mike Nicholes as discusses the importance of this monthly exercise and how to achieve the goal of a fully reconciled parts inventory without the usual stress that the process causes.