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Upcoming DealersEdge Webinars

November 15, 2010

The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.

The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.

Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.

Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee includes both PowerPoint slides and audio; a telephone connection is not needed.

To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.                 

Coming topics:

Thursday, Oct. 7 at 12 p.m. CDT
"Reconciling Actual Parts Inventory to the General Ledger" When unexplained differences between the General Ledger entry for parts inventory and what the Parts Manager says he has on hand climb to just small percentages of total inventory, it puts a lot of money into a cloud of doubt. A lack of clear understanding of why they are yielding different dollar figures could represent lost profits or even theft. Mike Nicholes as discusses the importance of this monthly exercise and how to achieve the goal of a fully reconciled parts inventory without the usual stress.

Thursday, Oct. 14 at 12 p.m. CDT
"Six Profit Opportunities in New & Used Sales and How to Make them Work" Daily routines mixed with keeping the sales staff motivated and productive—it all makes for a very busy department, even when you are selling fewer units than you were a few years ago. Learn six often overlooked profit opportunities in your variable operations and how to bring more money to the bottom line of your new- and used-vehicle departments.

Thursday, Oct. 21 at 12 p.m. CDT
"Now Generation Car Shoppers Demand a New Generation Selling Process" The costs of running a traditional showroom process continue to climb while effectiveness wanes. Case studies demonstrate the effectiveness of a "negotiation-free" selling system. Learn how successful non-negotiation selling dealers are taking the plunge and then making it work for all involved.