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Upcoming DealersEdge Webinars

November 15, 2010

The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.

The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.

Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.

Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee includes both PowerPoint slides and audio; a telephone connection is not needed.

To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.                 

Coming topics:

Thursday, Nov. 4 at 12 p.m. CDT
"Facebook for Auto Dealers" All dealers have been told they simply MUST have a social media presence, and Facebook clearly is the place to start. "OK," you say, "but how do I start? Just how complicated it this, and how much time does it take?" These questions and more will be answered by Timothy Martel, of - the "rock star of dealership social media."

Thursday, Nov. 11 at 12 p.m. CST
"New Generation DMS Selling Tools: What’s New & What’s Worth the Cost?"  Dealership DMS retail technology is advancing & forcing new decisions on dealers. Wayne Youngs has the information you need to make intelligent decisions about your investment in DMS systems, especially those features that give you a selling advantage.

Thursday, Nov. 18 at 12 p.m. CST
"Chuck Hartle’s Parts Inventory Evaluation Tool Nails Down Overall Dept. Performance" Stop concentrating on all the confusing DMS reports and indicators on parts inventory! In most cases, it is pure data overload. Parts guru Chuck Hartle’ has developed a simple measurement that can tell quickly whether your inventory management is effective. Chuck’s "Purchase-To-Sale Ratio" is a measurement that yields the best data for an evaluation of inventory performance—all in one reporting method.