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Upcoming DealersEdge Webinars

November 12, 2010

The Chicago Automobile Trade Association has begun a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.

The rate for CATA members for the weekly presentations is $149, or half what is charged to viewers who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.

Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.

Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many in attendance at your location, each connection costs a CATA member just $149. The fee covers the Internet connection - which includes both audio and PowerPoint slides. There is no need for a telephone connection to participate.

To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars. Coming topics:

Thursday Aug. 12 at 12 p.m. CDT
"What’s Working in Dealership Advertising & What’s Not!" For most dealers, advertising is the second largest expense after payroll. You have a limited budget but probably also limited expertise to properly evaluate how well those monies are being spent. Plan to rethink much of what you thought you knew about dealership advertising.

Thursday, Aug. 19 at 12 p.m. CDT
"How to Evaluate Dealership TeleCom Equip’t, Systems, Bills" Your TeleCom is a maze of competing systems, Internet and I.P. protocols, carriers, equipment and some very confusing and expensive monthly billing statements. Learn to properly manage this growing expense category.

Thursday, August 26 at 12 p.m. CDT 
"Zen and the Art of Time & Multi-Task Management for Today’s Super Controller" Dealership controllers and office managers have all been there before: The dealer reads an article or returns from a 20 Group meeting and immediately asks, "Are we doing this?" And while those questions often add to the stress of the day, they should be asked. Speaker will help registrants reach the goal of calming confidence.