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Toyota's Scion brand to offer 'new model' of auto distribution

November 24, 2010

Toyota Motor Corp.'s upcoming youth-targeted brand will try to offer a "new model" of automobile distribution that, among other things, aims to cut dealer inventories by more than half, the company announced. Toyota officials in California said the carmaker intends to halve its U.S. dealers' usual 35 to 45 days of supply.

The new brand called Scion will debut in the U.S. next year. By offering a smaller number of model variations, doing more customization at dealers, and using the Internet more heavily to market products,  Toyota hopes to contain lead time to product delivery to no more than a week

 

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