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Tough times call for making most of best opportunities

November 16, 2010

Sales of new and used vehicles have fallen at most dealerships. There are many reasons and it really does no good to worry over the things that are beyond a dealer’s control. But there are many things that are well within his control.

Remember that Service Gross in most new-vehicle stores is 60 percent to 70 percent, and Parts Gross typically is 35 percent or greater. Dealers must optimize their top grossing departments, so this is not the time to be cutting back or laying off personnel in those areas.

Dealers ought to be selling more service operations to more customers for more gross. That can be achieved only if they have the best trained Service Managers who have the techniques and skills to generate maximum profits for the service department.

One method to achieve that is to enroll the store’s Service Manager in the CATA Service Manager Bootcamp. The next four-day Bootcamp is Sept. 23-26 in Oakbrook Terrace.

See the enrollment application in the print edition of this newsletter and guarantee a slot in the program by submitting completed forms to the instructors from NCM Associates.

The Chicago Automobile Trade Association covers most of the cost of the program. This is too good to pass up. Take advantage of it today.