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Thinking of hosting a fundraiser for the USO July 13? Get registered!

May 31, 2019
For dealerships considering whether to participate in the upcoming USO fundraiser, consider this: It is vital to register right away in order to be included in all the various promotions planned by the Chicago Automobile Trade Association.
The CATA is arranging an aggressive, market-wide promotional campaign leading up to the July 13 event. All CATA messaging will direct individuals to www.DriveChicago.com to find a list of participating dealers, with links to information on any specific events.
But after the print ads are developed, it might not be possible to add registration latecomers.
The registration process can be completed by contacting Jim OBrill, the CATA’s marketing director, at jobrill@drivechicago.com and (630) 424-6085.
Some popular fundraising activities include:
Car Washes, with dealers asking for donations;
Lunch specials for employees and their families and friends. Leave the brown bag at home and eat in, to support the troops with a donation;
Cornhole/Bags Games. No American barbecue is complete without a cornhole/bags tourney!
Social Media Donations. Enlist employees to promote the dealership’s USO Barbecue for the Troops through their Facebook, Twitter, LinkedIn and similar accounts, to collect additional donations through an event page.
A record 115 area new-car dealerships last year raised a combined $157,000 during July fundraisers for the USO of Illinois, and Turtle Wax donated an additional $25,000 toward the Barbecue for the Troops campaign.
The $182,000 collected helps USO of Illinois serve more than 325,000 active duty, guard and reserve military and military family members annually through three program areas including USO centers, military family programs and community connection programs.
 
 

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