Phone: 630-495-2282 Fax: 630-495-2260 Map/Directions

'Take the Wheel' theme of Northwood's 2014 auto show, Oct. 10-12

September 26, 2014

With the theme, "Take the Wheel," this year’s Northwood University International Auto Show will feature more than 500 new domestic and imported cars, trucks, recreational vehicles, vans, experimental and specialty vehicles, plus various automotive aftermarket products. 

The show is Oct. 10-12 at Northwood’s Midland, Mich., campus.

"This year’s show has a very clear focus. It is about the empowerment that the automobile provides," said auto show Chairwoman Kristin Hammond. "It is about the qualities and features that make each and every vehicle different. 

"We want the show attendees to get behind the wheel and get a full and interactive experience. Showing what today’s cars can do for you is our aim."

With about 60,000 guests annually, Northwood’s auto show is an event for the entire family. It is unique in many ways; it is outdoors and entirely student-run, with more than 600 Northwood University students participating. 

It hosts vehicles from an array of manufacturers. There is an opportunity to speak to knowledgeable students without the pressure of a salesperson. This year’s show will have a renewed focus on the future. The enjoyment, technology, and convenience of the modern car are at the forefront.

The auto show will take place at the Northwood campus at 4000 Whiting Dr., Midland, Mich. Show hours are 12-6 p.m. Friday, 9 a.m.-6 p.m. Saturday, and 10 a.m.-5 p.m. Sunday. 

Many exhibits will line the Mall Walk and offer a variety of food, information and entertainment. The event also includes a classic car show on Sunday.

Auto show admission and parking are free. For more information and a schedule of events, go to the university’s