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Survey: OLder drivers want car technology to stay behind the wheel

September 23, 2016
In the quest to be able to keep driving as they grow older, more Boomers are anxious to try the latest in car safety tech that might help them stay behind the wheel, a new study finds.
About 76 percent of drivers age 50 and older said they would look for a car with the latest safety features, an online survey commissioned by insurer The Hartford.
"Our findings indicate that some drivers, age 50-plus, would be more willing to drive in certain situations if they had particular technologies," said Jodi Olshevsky, a gerontologist who is executive director of The Hartford Center for Mature Marketing Excellence. The study suggests "they associate advanced technologies with enhanced safety."
 
They are looking for advanced safety features such as blind-spot warning, crash mitigation, lane departure warnings and advanced headlights.
 
Some of new technologies pave the way toward self-driving cars, which are still a few years away. The study found only about one in four older drivers are opposed to going driverless. Some 35 percent are willing to give it a try and 42 percent don’t know enough yet to say.
 
In order to be willing to back driverless cars, 56 percent said they need to know it is as safe as driving themselves. Some 48 percent would use it if their health prevented them from driving, 27 percent would use it if it helped them stay connected to friends, 27 percent if it was cheaper than a regular car and 17 percent if it were recommended by someone they trust.
 
The survey was conducted online from 2.015 responses in March and carried a 2.2 percent margin of error, The Hartford said.
 
 

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