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Survey: Hybrids wanted, but not E85

November 17, 2010

Of more than 4,000 consumers planning to buy a new vehicle in the next two years, 62 percent are considering a hybrid. That figure is up from 50 percent last year, according to a J.D. Power study released in July.


The main reason cited last year for consumers not considering hybrids was unfamiliarity with the technology. But that number is down 6 percent year year, and no longer the top concern.


Now the top issue for consumers reportedly is the "premium of the powertrain." Customers want to know whether a hybrid will pay for itself based on their driving styles, whether they’re leasing or buying, and other factors.


The study found fewer consumers this year are interested in E85 vehicles—43 percent said they were interested, down from 47 percent last year. The concern is that E85 vehicles, which can run on as much as 85 percent ethanol, may affect agricultural production.