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Sun-Times publisher addresses circulation counts

November 22, 2010
Days after the story broke that the newspaper had overstated circulation numbers for several years, Chicago Sun-Times Publisher John Cruickshank appeared before the CATA board of directors June 17 to assure dealers that equity would prevail. "It is bad news," Cruickshank conceded. "Above all, we want fairness. We want fairness for you, we want fairness for ourselves." An internal review indicated sales at newsstands were lower than claimed by Hollinger International, the Sun- Times' holding company. Some upset advertisers are seeking refunds for rate overcharges. Cruickshank said findings from the review would be released soon and "will disclose everything to the authorities and to our advertisers." As a result of the review, said Cruickshank: "We are, today, probably the cleanest newspaper in North America, in terms of circulation (reporting). We're still a very strong newspaper.There are tough days ah ad, but the franchise is strong."