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Sign-up underway for CATA’s next fixed ops Bootcamp, Jan. 23-26

November 18, 2010

Service directors and managers who have enrolled in the CATA’s new training for fixed ops personnel continue to laud the instruction and the chance to interact with their counterparts from other area dealerships.


A four-day Service Management Bootcamp precedes a 20 Group that meets three times annually over three years. Enrollment costs are significantly reimbursed to dealers whose employees complete the program.


The next Bootcamp meets at the CATA Jan. 23-26. Call Jim Butcher at 630-424-6020 to register.


Mike Barich, service and parts director of Elgin Toyota, completed the latest Bootcamp in November. His 20 Group commences in January. The Bootcamp lead instructor is Lloyd Schiller, founder of Dealer Service Corporation.


"It was the best training I’ve ever participated in, in 17 years," Barich said. "Lloyd has a fantastic knowledge of fixed operations and what your customers want."


Barich also looks forward to the 20 Group. "It will allow me to sit and talk about day-to-day activities like I can’t do with a friend or family member. If I said to my family, ‘I had a customer come in today and . . . ,’ I might as well be speaking in a different language. This will let me share a conversation for feedback from peers."


A four-day meeting for the Bootcamp seems imposing, but Barich said the instruction provided would be less effective if presented in nonconsecutive days.


And continuing education, Barich said, is vital for all dealership employees, from all departments. "We’ve chosen a profession," he said, "of continuous education and constant change. Those who stay on top reap the most benefits."


The CATA’s training for fixed ops personnel launched in September, following months of planning by the CATA board of directors. The program helps service directors and managers to set and exceed objectives; and increase market share, gross profits, efficiency, and self-satisfaction and resultant employee retention.


Enrollment through other dealer associations typically costs $2,800 for the Bootcamp, plus $250 a month over the three-year 20 Group. Special CATA prices are $1,000 for the Bootcamp and $160 a month for 20 Group tuition.


In addition, for those who complete the 20 Groups, the CATA will rebate to their dealers 50 percent of the first year’s tuition, 75 percent of the second year’s tuition, and 100 percent of the final year’s tuition.


An important point, since the participants all reside in the same market: a dealership’s financial information is compared against manufacturer-specific averages and benchmarks, but not against the financial numbers of classmates.