Chicago Automobile Trade Association

Show to ignite conversation with #FuelCAS

January 31, 2014
To fuel conversation surrounding the hottest vehicles, the latest automotive trends, interactive exhibits, special events and celebrity appearances, the Chicago Auto Show will engage its fans to participate in the first #FuelCAS Social Media Scavenger Hunt.
 
Each day, show-goers will have the chance to participate in a series of challenges throughout the show floor. For example, one challenge might be to take a Vine video of an indoor test track experience; another might be to take an Instagram photo of the latest concept vehicle. Fans automatically will be entered to win prizes provided by sponsors and manufacturers.
 
Challenges may be completed across the following platforms: Facebook, Twitter, Vine, Instagram and Instagram Video, making it easy for anyone to participate no matter their social media channel preference. It’s no surprise social media provides an extremely human element to the marketing world, where consumers can directly connect with brands, and vice versa.
 
The Chicago Auto Show’s official hashtag, #FuelCAS, was constructed with the following strategy in mind: to unite the automotive industry and fans by streaming all conversation surrounding the show to highlight the latest innovations, identify trends and capture real-time consumer feedback.
 
 

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