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Shelf life: Renew FCC do-not-call lists monthly

November 23, 2010
Telemarketers must download an updated Do- Not-Call list within one month of the date of any telemarketing call, beginning Jan. 1. The previous rule ordered sellers to download a list every three months. The amendment to the Telemarketing Sales Rule came as a provision of a bill signed by President Bush last January. The Federal Trade Commission amended the rule in March, but allowed until the new year for the amendment to take effect. Businesses that conduct telemarketing must register as a telemarketer with the National Do-Not-Call Registry. That is accomplished on-line at https:// telemarketing.donotcall.gov/ Afterwards, a business can gain access to the various phone numbers. The lists of telephone numbers in five area codes are free to registered telemarketers. The annual fee to obtain additional area codes is $40 each, up to a maximum of $11,000 for all listed area codes. A telephone number that appears on the National Donot- call Registry still may be called if (a) the consumer has made a purchase from the dealership in the past 18 months, (b) the consumer has contacted the dealership with an inquiry in the past 90 days, or (c) the consumer has provided written consent-in advance of any call-to permit such calling. The consent form, according to the FCC, must be clear and conspicuous as to its intent. Under Illinois law, telemarketers are permitted for just 30 days to call a consumer after that consumer contacts a business with an inquiry.
 

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