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Seminar focuses on selling cars to the Chicago Hispanic consumer

November 22, 2010
Hispanics have become the largest minority group in the Chicago marketplace. Are you capturing your share of this critically important consumer segment? Univision Communications, operator of Spanish-language radio and television stations, invites dealer to learn more about Chicago's fastest growing group of car buyers, at a presentation at 10 a.m. Oct. 26 at the CATA offices in Oakbrook Terrace. Speakers Sara Hasson, vice president of automotive marketing for Univision Television Group, and Saul Serna, president and chief executive of Business for Life, will review topics that include: • The Hispanic Opportunity • The Hispanic auto market • Accelerating sales growth • Hiring quality Spanish-speaking salespeople and finance Staff • Finding and retaining Hispanic customers To attend, respond by Oct. 15 to Norma Avalos at 312- 494-2765 or