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Schools await auto show 'adoption'

January 15, 2016
In dealers' efforts to promote community loyalty and goodwill, they no doubt have considered many possibilities. They also are well aware that today's high school students are tomorrow's automobile consumers. That's why the Chicago Automobile Trade Association created the Adopt-A-School Program. What better way is there for a dealer to attract future customers than to sponsor an auto show visit for students from the local high school? And this year the Adopt-A-School program has been expanded. Dealers can show kindness to schools in their communities and to schools in communities that are underserved. Adopted groups can obtain tickets at a discounted rate of $7 each. The tickets can be used Monday-Friday, Feb. 15-19, and complimentary tickets will be provided for chaperones (1:10 ratio). And thanks to the cooperation of Savor...Chicago at McCormick Place, student groups will receive discount coupons for food. New this year, pre-paid vouchers are available for $7 lunches. For further information and to adopt a school, call Donna Young, the Chicago Auto Show's group ticket sales coordinator, at (630) 424-6045.