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Respect is top attribute for women shoppers

August 29, 2014
Trustworthiness has always been a top influence on a female car shopper’s buying decision, but a new study shows another attribute tops that: respect.
The study of top salesperson attributes was assembled from reviews by women car buyers. 
1. Respectful
2. Trustworthy
3. Likeable
4. Knowledgeable
5. Understanding
The price of the vehicle came in sixth, in terms of influence. 
"Of course this doesn’t mean that price is not important; it is a critical component," the company’s analysis indicated. "It means that having a personal, empathic, real, approachable, open and friendly engagement is paramount first. After a sales adviser has passed the EQ litmus test (Emotional Quotient) of a female customer, then, and only then, will there be a discussion regarding the price of that vehicle," the company concluded.