For more than 15 years, DriveChicago.com has provided new- and used-car leads to CATA member dealers at no charge. The mission of DriveChicago.com is simple: "Cultivate new- and used-vehicle shoppers, guide them through the selection process, and pass them to CATA member dealers." In carrying out its mission, DriveChicago.com has become a well-known and trusted site in the Chicago market that helps consumers locate vehicles at new-car dealerships.
Dealership information and inventory listings on DriveChicago.com are free to CATA members. DriveChicago.com's inventory team works with individual dealership inventory providers and Internet managers to make sure their dealership information and inventory listings are up-to-date.
DriveChicago.com was completely redesigned in 2013 with an eye toward the growing number of mobile and tablet users. The cutting-edge site architecture, provided by Automotive Internet Media (AIM), recognizes the user's device and appropriately sizes the display for an optimal user experience. The relationship with AIM has allowed the CATA to significantly streamline operations and cut fixed costs while continuing to provide simple one-click access to a dealer's inventory.
DriveChicago.com has entered into several partnership agreements wherein CATA dealer inventory is syndicated on a community Web portal. Partners have included ClearChannel Radio, the Daily Herald and the Chicago Sun-imes. The syndication agreements with these companies provide operating revenue for DriveChicago and also reveal the CATA member dealers' inventories to more prospective customers. This same inventory feed is available to local dealer organizations for use on their websites. In the past, Infiniti, Chevrolet and Acura have taken advantage of this valuable service.
In 2013, DriveChicago.com partnered with CARFAX to offer free vehicle history reports on vehicles listed on DriveChicago.com. In 2014 DriveChicago.com partnered with SCOUT automotive to provide free trade-in quotes to site visitors, with the leads generated going to CATA dealers.
In 2015 DriveChicago.com and AIM developed and started offering to CATA dealers a linking program called CarClicks. The purpose of CarClicks is to provide CATA dealers with direct links to their website's vehicle details pages. The program is one of only two currently offered nationwide, and it is the only linking program that targets shoppers in the local Chicago metro market
DriveChicago.com also is the Web companion to the popular "Drive Chicago" radio show, hosted by Paul Brian, a former CATA communications director. "Drive Chicago" can be heard every Saturday morning 8-9 a.m. on WLS 890 AM.
For more information on DriveChicago.com and the service it provides, please contact Mark Bilek at (630) 424-6082. And you can find DriveChicago on Facebook.