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Participation in the 2012 NADA compensation survey ends May 2

April 27, 2012
Participation in the latest National Automobile Dealers Association study on employee compensation and other concerns runs until May 2.
Only NADA and ATD members are eligible to participate. It is free to participate, and participating dealers will receive a free individualized report comparing their own employee wages, benefits and retention to the regional and national industry.
The study will provide dealers with valuable comparative data to assess and adjust, if necessary, their employee compensation programs, health and retirement benefit packages, and find out what it takes to be competitive in recruiting new employees, said Marilynn Youngs of the NADA.
“All individual dealership data will be kept secure and remain strictly confidential,” Youngs added.
To participate in the 2012 Dealership Workforce Study, visit
Once the study is completed, the association indicated that participating dealers will receive a free copy of the basic report that compares their individual dealership to the regional and national industry, as well as the Driven management guide summary report.
Dealers who do not participate in the survey, the NADA noted, will not be eligible to receive the comparative Dealership Workforce Study reports but can purchase the Driven management guide.
“So far, dealer participation has been strong, and dealers are telling us that it’s quick and easy to complete the survey,” Youngs said.
“A higher number of dealers participating in the study will result in more detailed reports comparing data at the national, regional, state and metro levels.”