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Northwood University auto show Sept. 28-30

November 17, 2010

MIDLAND, Mich.—Billed as North America’s largest outdoor new-car show and produced by university students, Northwood University’s 44th annual international auto show is Sept. 28-30 at the university’s flagship campus. Admission and parking is free. 

This year’s show, to be held during the peak autumn color season on a heavily wooded campus, will feature 450 new domestic and imported cars, trucks, recreational vehicles, vans, and experimental and specialty vehicles; and an extensive aftermarket exhibit.


The show attracts 30,000 visitors a year. Besides indulging in the vehicles of the future, attendees on Sept. 30 can reminisce with bygone vehicles during Sunday’s Classic Car Show. 

The theme, "The Desire, The Drive, The Destination," allows show-goers to "choose where you are going in life and how the automobile helps you get there," said Charlene Rosin, Northwood’s public relations director. She said the student producers will implement the theme in the displays.


Show hours are 1-6 p.m. Sept. 28, 9 a.m.-6 p.m. Sept. 29, and 10 a.m.-5 p.m. Sept. 30. For more information, see or call 989-837-4823.