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Northwood degree goes online

November 18, 2010
Candidates for a Northwood University bachelor’s degree in automotive marketing and management now can complete coursework online.



"The online program," said Marcella Matzke, Northwood’s distance education program center manager, "provides dealership employees the convenience of 24/7 access to real management and retail automotive education that they can immediately apply to improve their performance as well as the competitiveness of their dealership."


Northwood also allows for workplace experience to earn credit for up to one year’s classes, through a Work-Life Learning evaluation. The university’s longstanding relationship with the NADA Dealer Academy also enables Northwood to grant Academy graduates with even more credits toward degree completion.


Curriculum for the automotive marketing associate degree requires 90 hours of coursework, and all online classes represent four hours, at $190 a class. To review the program, and to complete a Work-Life Learning evaluation, see the university’s Web site,