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Nominations due Feb. 15 for Innovation Award

November 16, 2010

Nominations must be submitted by Feb. 15 to be considered for this year’s USA Today Dealer Innovation Award. Four winners will be featured in a full-page ad in the newspaper and in the NADA’s Auto Exec magazine.

One grand winner, selected from among the four, will be honored at a special ceremony on March 18 at the New York Auto Show and will receive roundtrip airfare and hotel accommodations for two in New York City.

Launched in 2001, the award honors automobile and truck dealers who have used innovative ideas and business practices to better serve their customers, communities and employees.

Examples of improvements that save energy and/or decrease a dealership "footprint" include:


  • switching to more energy efficient lighting, heating or cooling.
  • adding insulation or coatings to buildings, heaters or windows to reduce energy use.
  • increasing exterior plantings to reduce runoff, provide shade, or lower the effects of pollution.
  • installing more eco-friendly building materials.
  • creating, monitoring or using equipment differently to save energy or supplies.
  • recycling or reusing to create less waste.

For a nomination form, go to the NADA Web site,, and look in the "Programs & Awards" category.


Last year’s winner, Kim Maxwell of Pennsylvania, built a state-of-the-art dealership three times bigger than his previous store which costs 77 percent less per square foot in energy to operate. Among other things, he installed an ambient floor heating system, a wash-recycling system, a light-colored roofing to reflect heat, and fluorescent and metal halide lighting.