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Nissan, Infiniti to exhibit at '09 Chicago Auto Show after all

November 17, 2010

To emphasize for anyone who missed all the news in a busy Thanksgiving week, Nissan Motor Corporation will have a presence at the 2009 Chicago Auto Show after all.

Two days after announcing it would withdraw from upcoming auto shows in Detroit and Chicago, Nissan on Nov. 26 indicated it would be absent only from Detroit. In a swift reversal, the Japanese automaker said its Chicago area dealers would help staff the show in February.

The company first said it was paring its auto show participation due to financial constraints and a downturn in U.S. sales.

"Given the extraordinary economic and industry climate, all well-managed companies have a fiduciary responsibility to review strategies and tactics for going to market," said Alan Buddendeck, Nissan’s corporate communications vice president.

"As everyone knows, the automotive industry is facing severe and prolonged headwinds in North America and around the world.  It’s a climate that demands decisions that are often difficult and even controversial."

But days later, the company said in a statement: "After a careful review of this decision with our North Central Region management and our Chicago dealers, we have found a way to maintain a presence at the Chicago show through our dealers, while still demonstrating the fiscal responsibility required by these challenging times."

Nissan also reiterated its plans to skip Detroit’s North American International Auto Show in January. The Chicago show dates are Feb. 13-22.