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Next fixed ops Bootcamp laces ’em up Jan. 23-26

November 17, 2010

Limited spaces remain in the CATA’s next four-day Service Management Bootcamp, Jan. 23-26 at the association’s Oakbrook Terrace office.


Successful completion of the Bootcamp will be followed by enrollment in a Service Managers 20 Group that will meet about three times annually over three years.


Instruction fees for the program are greatly underwritten by the CATA, whose board of directors launched the training last autumn to help service directors and managers set and exceed objectives; and increase market share, gross profits, efficiency, and employee retention.


Terry D’Arcy, immediate past chairman of the CATA and an impetus for the new service department instruction, said the association has allocated about $1 million to the training program.

"We’re always looking for good ways to invest back into the dealer body, to help us do what we do," D’Arcy said. "This is not for dealers, but for the people in the trenches. If your dentist hasn’t had a tune-up in a while, he probably wouldn’t be a very good dentist. We like to refer to this as an MBA in service management."


Many of the service directors and managers who completed one of the CATA’s first two Bootcamps hailed the training as the best they ever received. To register for the Jan. 23-26 Bootcamp, call Jim Butcher at the CATA at 630-424-6020.


Enrollment in similiar continuing education programs through other dealer associations typically costs $2,800 for the Bootcamp plus $250 a month over the three-year 20 Group. Special CATA prices are $1,000 for the Bootcamp and $160 a month for 20 Group tuition.


And for service directors and managers who complete the 20 Groups, the CATA will rebate tuition to their dealers at the following levels: 50 percent of the first year, 75 percent of the second year, and 100 percent of the final year.