May 27, 2022 12:00 PM
In the course of handling dealer advertising issues, the Better Business Bureau is increasingly seeing the use of pop-up coupons offering amounts off prices for those consumers who use the pop-up coupons. Most often there is a stated dollar amount off the price and the consumer must present the pop-up at the dealership. Sometimes, there is a “special discount” where the amount is not named. The offer cannot be combined with other incentives.