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New vehicles at highest appeal level in J.D. Power study

August 5, 2011
The overall appeal of new vehicles has reached its highest point since 1996, when J.D. Power & Associates first began surveying customers about how much they enjoyed their purchases, according to a new study by the firm.
           
The 2011 Automotive Performance, Execution and Layout study, released July 27, showed that the industry average for the survey continued its steady rise.
           
The study also found that all-new and redesigned vehicles were substantially more appealing than vehicles that carried over unchanged. The improvement, according to the survey’s authors, is due partly to higher ratings for vehicle styling and fuel economy.
           
The Initial Quality Study released by J.D. Power in June found the exact opposite to be true, however, as owners of all-new and redesigned vehicles experienced more problems with audio, entertainment and navigation systems.
           
The findings in the two studies are not contradictory, said Power’s Dave Sargent. New vehicles are appealing because the new technology makes them more enjoyable — when that technology works as designed, that is — yet are more problem-prone because the kinks have not been worked out.
 
 

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