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New radio campaign bolsters traffic on

September 16, 2011
Traffic on the CATA’s Web portal increased a whopping 30 percent in August, thanks largely to a new radio campaign that emphasized the portal’s redesign and new features.
Pages viewed and time spent on the site by visitors also increased by more than 10 percent.
Featuring an update to the familiar “When you shop for a car . . .” jingle, the new radio spots highlight how easy it is for people to find vehicles on and how additional tools on the site make selecting the right vehicle easier. The spots also play up the strengths of taking one’s vehicle to a new-car dealership for service.
“At the end of the day, driving more traffic to DriveChicago means delivering more leads to our member dealers,” said John Hennessy, a CATA director and chairman of the Committee. Accordingly, email and telephone leads were up for the month of August.
The spots were produced locally and the message will vary month to month, continually focused on driving leads and service and parts business to the area’s new-car dealerships.