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New guidelines available to help dealers protect customer information

November 16, 2010

The Standards for Technology in Automotive Retail (STAR) organization has developed new guidelines to help dealers with safeguarding customer information.

STAR is a nonprofit, dues-paying organization whose members include dealers, manufactures, retail system providers, and automotive-related industry organizations.

The goal of STAR is to use voluntary information technology standards to fulfill the business information needs of dealers and manufacturers and reduce the time and effort previously necessary to support this activity.

Collectively, STAR develops voluntary industry standards and researches emerging technologies for the benefit of dealers. STAR is considered the IT standards organization for the retail automotive industry.

For more information, visit STAR’s Dealer Infrastructure Guidelines publication at