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New event premieres June 17: CATA annual meeting & exposition

November 10, 2010
For dealers, managers

The Chicago Automobile Trade Association’s annual meeting dawns in a new format June 17, with informational presentations, a big-tent lunch barbeque, prizes, and a chance for dealers to explore business opportunities with the CATA’s allied members.

The first-ever CATA Dealer Meeting & Expo opens at 10 a.m. at the CATA office in Oakbrook Terrace. The brief meeting will identify winners in the CATA board of directors voting, held earlier in June.

Then dealers and their managers can explore several 30-minute "best practice" seminars in the building’s various meeting rooms, and interact with representatives from about 30 allied-member companies in booth displays assembled much like a trade show.

The new format succeeds the association’s longstanding golf outing, which traditionally was held in conjunction with the annual meeting.

"Our businesses have seen a lot of change over the last 24 months, and it’s difficult for many dealers to get time away from their stores," said CATA Chairman Kevin Mize. "We decided that if dealers were able to get away this year, we would reward them with something more substantive than a golf outing."\

The event it free to dealership personnel. A registration form will be disseminated in about one week. Only CATA allied members with exhibits will be present at the event.

"This will be a nice mix of business and pleasure," said Mize. "We’re excited to bring this new event to our members."