Chicago Automobile Trade Association

New Dealer Strategy Summit is May 14

May 3, 2019
Area dealerships will be grilling again this summer (Kiss the Cook aprons optional) in support of the USO of Illinois, at the 7th Barbecue for the Troops fundraiser on July 13. All proceeds raised will support local troops and their families.
Dealers who sign up by May 6 to participate can collect promotional signage and other materials May 14 at the Dealer Strategy Summit, at the CATA office in Oakbrook Terrace. An early sign-up also guarantees the dealership will be included in market-wide advertising, public relations and social media efforts coordinated by the CATA.
Dealers who have not hosted a fund-raiser can get ideas of ways to raise funds, such as via car washes and food concessions; an on-demand DJ, with donations made for song requests; and social media donations to the dealership’s Facebook, Twitter, LinkedIn and similar accounts. All attendees can enjoy lunch prepared by Real Urban Barbecue.
Also at the free Dealer Strategy Summit, a keynote breakfast by Facebook will examine effective advertising solutions for the retail auto industry. The breakfast will be followed by two breakout sessions:
• Digital & Social Media Marketing Strategies: Increase Your Sales Velocity with Social Marketing & Effective Digital Video Tips
• Solutions for Overcoming Current Business Challenges: Enhance Your Digital Sales Process in the BDC.
The event hours are 8:45 a.m.-1 p.m. To register to attend, contact the CATA’s Jennifer Morand, To sign up to host a fundraiser, contact the CATA’s Jim OBrill,
During the first six Barbecue for the Troops, a combined 486 fundraisers were held throughout the Chicago area, raising nearly $750,000.


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