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New CATA partnership offers training Webinars at slashed prices

November 11, 2010

The Chicago Automobile Trade Association has begun a partnership with DealersEdge, to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.

The rate for CATA members for the weekly presentations is $149, or half what is charged to viewers who do not subscribe to DealersEdge. And to help introduce a new audience to them, DealersEdge will permit CATA members to view one of the next three Webinars free. Webinars premiere on a near-weekly basis.

Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings, because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal fees are $298 for non-DealersEdge members.

And once purchased, the DealersEdge Webinars and accompanying PDF file are available for download and can be viewed later. Each connection, no matter how many in attendance at your location, costs a CATA member just $149. The fee covers the Internet connection - which includes both audio and PowerPoint slides. There is no need for a telephone connection to participate.

Upcoming Webinars:

• "Best Practices for Selling New & Used on eBay Motors" Find out how other dealers are using this sales channel with much success, 12 p.m. CDT Thursday, July 15.

• "Your Online Inventory is Under Attack; How to Fight Back" Your online inventory is being "borrowed" and costing you sales, 12 p.m. CDT Thursday, July 22.

• "Improving Service Menus Without Giving Away the Profit" An engineer’s approach for using small changes to bring about big profit improvements, 12 p.m. CDT Thursday, July 29.

For more details and to register, visit the CATA/DealersEdge Webinar page at On the tan bar across the top of the home page, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.