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New CATA campaign promotes idea sharing

November 16, 2010
Great Ideas Exchange

A new CATA program that nurtures "best practices" ideas from dealers might prove to be just the ticket—to a free lunch.

Modeled after some 20 Groups, the Great Ideas Exchange will cull from dealers and their employees proven methods that impact the bottom line, like cost-cutting measures and improving employee motivation and morale.

Beneficial ideas about any aspect of the dealership will be evaluated by the Civic and Dealer Relations Committee of the CATA board of directors. The best ideas would be rewarded with $100 certificates to Lettuce Entertain You restaurants, plaques and recognition in the CATA Bulletin.

Potential categories include:

• Increasing gross on new- and used-car sales
• Improving employee productivity
• Increasing business and profit in the fixed departments
• Increasing profits overall
• Improving CSI rating

The program is open to any dealership employee, although principals would be contacted to confirm that ideas from their stores can be shared.

Kevin Mize, CATA chairman, said idea-sharing is an anticipated part of his 20 Group meetings, and he praised the new CATA program.

"In times like these," Mize said, "we hope all dealers are willing to share best practices for the benefit of their fellow members."

Ideas can be submitted to the CATA at