Phone: 630-495-2282 Fax: 630-495-2260 Map/Directions

New-vehicles sales rebound continues in October

November 15, 2010

New-vehicle retail sales in October were building on the strength from September and showing signs of a more pronounced recovery trend, J.D. Power and Associates reported in late October.

The company expected October sales to come in at 756,300 units, which represents a seasonally adjusted annualized rate of 10.2 million units—which would make October this year’s first month to reach a 10-million-unit selling rate.

"Unlike July, August and September, which experienced some mid-month weakness, October’s robust sales pace continued through the second week," said J.D. Power’s Jeff Schuster. "Coming off a strong close to September, October’s expected performance marks the first back-to-back months of strength since the spring."

Schuster said consumers are "discounting the negative sentiment" of high unemployment and lower incentive levels.

The J.D. Power revised its 2010 forecast for total sales to 11.5 million units.