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Neutrals, blues are the future of North American cars: BASF

July 14, 2017
Paint and chemical producer BASF predicted recently that neutral car colors such as black, white, silver, and gray would remain popular in the North American region.
Paul Czornij, head of design for BASF’s color division, said the rationale could be that people want a car in a color that will appeal to buyers in the used market, but it also could be simply that people like the look of those colors. 
However, BASF also expects blue hues to gain traction. The company sees blue as a color representative of technology and also of nature, both of which the company says are important issues and topics for Americans. Three colors consisting of two blues and a black were chosen as the most representative, with "Undercurrent Blue" highlighted. 
"Blue continues to gain strength as an automotive color position, and it has a calming effect and a strong correlation with natural things, which is why we selected Undercurrent Blue as our key color for this region," Czornij said of Undercurrent Blue. 
The move toward blue is even evident in some of the neutral colors. Czornij said that whites have moved from being warmer, "off-white" shades, to cooler, bluer undertones. Other things to look out for in the future are paints with more pearl and metal flake, in part because they highlight aspects of the bodywork nicely. 
Also, while neutral tones will be the most popular, Czornij said that where there is color, people will be choosing more saturated hues, so expect to see some richer, bolder paints down the road. 
Matte finishes aren’t out either, as Czornij said about 10 percent of the colors they’re presenting have a matte finish. He also said this amount is greater than in some years past.
BASF predicts colors for the rest of the world, too, and it’s expecting more color variety than the neutrals and blues of North America. For Europe, the Middle East, and Asia, BASF predicts a desire for luxury, new spins on old styles, and individuality. As a result, the colors chosen to represent this broad region include a solid brick color, a matte gold, and a matte green metallic.