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NADA's PSA airs on NFL games

November 23, 2010
A public service announcement that promotes a positive image of U.S. new-car dealers appeared the past two weeks on National Football League games broadcast on television. The 30-second PSA, which was produced by the National Automobile Dealers Association, aired on all NFL game broadcasts over the weekends of Dec. 29-30 and Jan. 5-6. The NADA consented to switch the dates of its annual convention so that the NFL Super Bowl could be held Feb. 3 in New Orleans. The NADA convention is Jan. 26-29.